Ayse Ipek Aytac, holds her BA degree in Business Administration from the Faculty of Economics and Administrative Sciences at Gazi University. She subsequently received M.Sc degree in Marketing, followed by Ph.D. in Business Administration, both from the Gazi University Institute of Social Sciences. Currently, she serves as an assistant professor in the Department of Business Administration at Yozgat Bozok University, Faculty of Economics and Administrative Sciences. Her research focuses on experiential marketing, international business, and service marketing.