Ashutosh Dixit, Ph.D. is a professor of Marketing in the Monte Ahuja College of Business, Cleveland State University, Cleveland, Ohio. He received his Bachelor of Technology degree in Mechanical Engineering from Indian Institute of Technology, MBA from XLRI in Jamshedpur, India, and Ph.D. in Marketing from Georgia Institute of Technology. He has published numerous research papers, given keynote speeches at international conferences, and has received several awards for his research. Dr. Dixit has over 25 years of management, administration, and leadership experience in industry and academia, and has chaired and served on numerous high-level committees, and has won over 20 awards for his research, teaching, and service. His research focuses on market evolution, competitive dynamics, intelligent agent systems, and international marketing. His works have been published in the Journal of the Academy of Marketing Science, Journal of Marketing, and Journal of Business Research. He currently teaches courses in marketing research, strategy, and customer relationship management.