Alexandra F. Kunish is an Assistant Professor of Professional Practice in the Marketing Department at Rutgers Business School, and Faculty Chairperson of the Marketing Advisory Board. Her areas of Marketing expertise include global brand management, product development, licensing and acquisitions, and strategic planning. She has spent over 20 years in various roles in the Fashion & Beauty industries working on some of the most recognizable powerhouse consumer brands in the world at companies like The Swatch Group, Johnson & Johnson, Avon, and The Estee Lauder Companies. Now, Alex brings her real-world experience to the classroom at Rutgers Business School. In addition to her passion for teaching students in the classroom, she is the Faculty Chairperson of the Marketing Industry Advisory Board, in which she works closely with senior marketing executives across a variety of industries on key marketing education initiatives like marketing curriculum modernization, experiential learning opportunities for students as well as the planning and execution of the Jerome D. Williams Marketing Summit, an annual event at RBS.  Alex recently joined the Board of the Marketing Club of New York, and she is also a member of professional organizations CEW and FGI.