This special issue intends to help corporations do better at doing good. I have brought together ten articles from leading business scholars that, from a variety of perspectives, recognize the challenges of corporate efforts to be more socially responsible and offer insights on how to overcome these challenges. In this introductory essay, I provide an overview of each of these papers, showing how they link together to provide insights into the struggles and successes of businesses seeking to better serve society. Thereafter, I take stock of what we now know about how to improve the relationship between business and society, recognizing that though we know much about aspects of this relationship, we have much work to do in developing comprehensive strategies for consistent and sustained social performance. I close with ideas that can drive theory and practice forward from here.