Sevincgul Ulu

Sevincgul Ulu is an assistant professor in the Marketing Department at Southern Illinois University, Carbondale. She obtained her PhD in Marketing from Rutgers University and she also holds an MBA degree from Freeman School of Business, Tulane University, with a concentration in Marketing and Global Leadership. Her research focuses on online behavior, authenticity, identity, evolutionary psychology, and brand activism. She has published in multiple journals such as Journal of Business Research and Psychology and Marketing. Her research has been featured in forbes.com and businessinsider.com. Prior to entering academia, she worked for SONY where she developed her interest in digital marketing. Her work experience includes CRM specialist in HSBC and behavioral lab manager in Rutgers University. She has been teaching Consumer Behavior, Marketing Research, and Social Media Marketing courses.