Kumar Sarangee is an Associate Professor of Marketing and the Director, Executive MBA, at Santa Clara University. He completed his Ph.D. from the University of Illinois at Urbana-Champaign. His primary research interests include new product innovation, product management and entrepreneurship, especially in high technology markets. He has previously published in several prestigious journals such as Journal of Marketing, Journal of Product Innovation Management, Decision Support Systems, Service Science, Industrial Marketing Management, Journal of Small Business Management and in various conference proceedings such as PDMA and AMA. Kumar has received multiple research and teaching awards at SCU and UIUC.