Dollar Tree, Inc. is the second largest dollar retailer comprised of Dollar Tree stores and the Family Dollar chain. The company is aiming for market leadership in an inflationary economy. Americans want to stretch their budget given escalating costs in all areas. Dollar Tree recently raised their prices 25% from the eponymous $1.00 to $1.25. They are now also targeting higher-income consumers looking to save money. While low price is essential, product selection matters most. Shoppers enjoy the thrill of the hunt to find great deals. This case analyzes the Dollar Tree division and reviews the company, market environment, growth strategies, and future decisions.
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Art Weinstein
Nova Southeastern University, USA
Art Weinstein, Ph.D., is a Professor of Marketing in the H. Wayne Huizenga College of Business & Entrepreneurship at Nova Southeastern University (NSU), Fort Lauderdale, Florida, USA. He is the Founder and Project Leader of the Center for Case Study Excellence (CCSE). A...
Jasmine Pottinger
Nova Southeastern University, USA
Jasmine Pottinger was a research associate at NSU in this project. Mrs. Pottinger is an accountant for a distinguished property management firm in South Florida. She is pursuing her MBA in Finance.
Ann Mantle
Nova Southeastern University, USA
Ann Marie Mantle was a research associate at NSU in this project. Ms. Mantle’s work experience is in healthcare administration.
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